Customer Relationship Management (CRM)

Customer Relationship Management Software (CRM) is a widely-implemented strategy for managing a company’s interactions with existing customers, suppliers and business partners, as well as prospective companies you wish to deal with. It involves using technology to organise, automate, and synchronise business processes—including marketing and sales activities, as well as those for customer service, and technical support.

The usual drivers for CRM solutions include:

• data management
• manage customer and supplier interactions,
• find, attract, and win new customers,
• nurture and retain those customers you already have,
• entice former customers back into the fold,
• ensure that you have aligned marketing and sales strategies,
• enhance customer service and support,
• automate standard tasks,
• and provide reporting and business insight to make data-driven decisions.

Finally, and a key consideration might be integration. Minerva are experts at linking CRM into existing business systems such as financial accounting solutions to provide further efficiencies and a unified view of customer information.

If you would like to learn more, please do get in touch and we will see how we can help take your business forward.