Customer Relationship Management Software (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes—including sales activities, and also those for marketing, customer service, and technical support.
The overall goals when using CRM solutions are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.
Minerva offers the best scaleable CRM software solutions, catering for both small and large businesses.